Thursday 30 May 2013

ZARA ONLINE



 

I began my research on ZARA's website to see if I could find a bit more about the background of the company and its possible aims or objectives. 

"Zara is one of the largest international fashion companies. It belongs to Inditex, one of the world’s largest distribution groups.
The customer is at the heart of our unique business model, which includes design, production, distribution and sales through our extensive retail network." 

I also came across their Mission Statement : 
"Through Zara’s business model, we aim to contribute to the sustainable development of society and that of the environment with which we interacts. The company's commitment to the environment is included in Inditex Group’s Corporate Responsibility Statement, published on our website: www.inditex.com." 
I wasn't already (and I am sure lots of people are not) aware of the Environmental and Animal Welfare Policies ZARA are involved with.    
Environmental Policy : Save energy/ Produce less waste and recycle/ Ecological fabrics/ Biodiesel fuel in transport.
Animal Welfare Policy:  
"All products of animal origin sold in our shops, including fur and leather, come exclusively from animals raised on food farms and under no circumstances come from animals sacrificed exclusively for the sale of their hide."




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