Working as a group we are to identify two multichannel fashion brands (who sell to UK consumers) and investigate and analyse their current situation in the market. Then compare and contrast these two brands to H&M.
With the research we are to prepare a 15 minute presentation covering both Macro (PESTLE) and Micro (SPICC) factors affecting the brands and a SWOT analysis. As well as suggesting how we feel we could improve the overall sales of the brands based on the findings.
Three Brands : ZARA/ H&M/ TOPSHOP
As a group we chose to split the workload by brand.
NINA: TOPSHOP
PAULA: H&M
EMILY (ME): ZARA
SABRINA: THEORY
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