I created a positioning map to see where ZARA stands in relation to quality and price to their competitors. To gage an idea of where each brand should be placed I looked on each of their online stores to find out the average price of a basic plain white t-shirt. As you can see in the table above ZARA was actually the most expensive by far. However I shop their regularly and would not say that I find their products expensive especially compared to TOPSHOP. The positioning map below has been conducted to my personal shopping experiences as well the results from the table.
No comments:
Post a Comment