ZARA Online Recommendation

After looking through ZARAS online website for a maternity range I noticed that over half the items of clothing I have seen in their shops are not available to purchase online. Although ZARA is the most successful fast fashion retailer in the world it still has competitors such as ASOS, TOPSHOP and MANGO that are rolling out fast and affordable fashion clothing in stores and online. Considering ZARAS target market are young-middle age professional working women that are probably working from when the retail stores opens until close, making all or the majority of their ranges accessible online could raise sales dramatically.