The Baby Boom

The September 13 issue of Glamour is crammed with adverts of children's clothes and parenting techniques. Which bought to my attention that everyone is having babies...

Sky News: Thursday 8th August 13

Biggest Baby Boom In 40 Years in UK 

"The UK experiences the biggest population growth of any country in Europe to June 2012, but net migration fell to 165,600."

I was unsure if ZARA had a maternity range or not so I looked online and there were no collections on their website. I thought this would be quite a relevant marketing recommendation as ZARAS main customer base is mid twenties to mid 30's which is currently the average age of first time mothers. It would also be essential to make the products available online. Competitors like TOPSHOP have the whole of there maternity range online making it easy for the customer to purchase from the comfort of their home,  pregnant women would not want be be wandering around shops, it would be important to make the range as accessible as possible.