SWOT ANALYSIS

Strengths

     Competitors offer better deals

     Very responsive to trend (just-in-time manufacturing)
Global Outreach
Vast market

Weakness

     Low quality
Poor customer & employee care
Low price means they need cheap labour abroad = Britain needs job opportunity
No student discount

Opportunities

     Rise in online sales
Bangladesh disaster : demand for concious fashion: Environmental policy
Demand for plus sizes - widen their market 

  Threats

      Fierce competition
Competitors offering student discount
Lawsuits related to sweatshops